BUYER SIGNAL GUIDES

Buyer Signal Guides for 20 Enterprise B2B Verticals

Explore the 20 published guides below. Each groups examples of events to research for a particular category.

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About These Guides

The guides organize published examples of buyer-signal research by vertical. They help frame questions about public events, potentially relevant roles, and documented milestones.

Technology & Software

For Teams Selling Technology & Software

SaaS

Funding events, CRO hires, platform migrations, and enterprise motion transitions

Example event to research: CRO or VP Sales hire

Cybersecurity

CISO hires, compliance deadlines, breach incidents, and regulatory enforcement

Example event to research: CISO hire or regulatory enforcement action

AI Infrastructure

AI leadership hires, production AI launches, and MLOps hiring at companies scaling AI

Example event to research: MLOps engineering hiring surge

Data & Analytics

Data leader hires, data stack migrations, and data engineering hiring surges

Example event to research: CDO or VP Data executive hire

DevOps & Cloud

Platform migrations, VP Engineering hires, and cloud consolidation signals

Example event to research: VP Engineering hire + platform migration

Revenue Technology

CRO hires, RevOps creation, and PLG-to-enterprise stack transitions

Example event to research: CRO or revenue-operations leadership change

HR Technology

CHRO hires, headcount surges, and HRIS migration signals

Example event to research: CHRO or Chief People Officer hire

Legal Technology

General Counsel hires, litigation surges, and M&A documentation signals

Example event to research: General Counsel hire or M&A announcement

Marketing Technology

CMO hires, rebranding initiatives, and martech consolidation signals

Example event to research: CMO hire or rebranding initiative

Enterprise Software

Digital transformation programs, legacy system exits, and ERP evaluation signals

Example event to research: Digital transformation program announcement

Industry Solutions

For Teams Selling Industry & Regulated-Market Solutions

Financial Services

Finance leader hires, funding rounds, and expansion that create payments and treasury needs

Example event to research: Finance leader hire or funding round

Health Technology

Health system leadership hires, EHR changes, and hospital mergers

Example event to research: Health system leadership hire or hospital merger

RegTech & Compliance

Regulatory deadlines, audit failures, and compliance gap signals

Example event to research: New regulatory requirement with fixed deadline

IT Managed Services

M&A IT consolidation, CTO hires, and legacy infrastructure replacement signals

Example event to research: M&A IT consolidation or CTO hire

Supply Chain Technology

Near-shoring announcements, COO hires, and supply chain disruption response signals

Example event to research: Near-shoring announcement or COO hire

InsurTech

Core system end-of-life, CIO hires at carriers, and regulatory modernization signals

Example event to research: Core system end-of-life or CIO hire at carrier

PropTech

Portfolio expansion, ESG reporting mandates, and property management platform signals

Example event to research: Portfolio expansion or ESG reporting mandate

CleanTech

IRA funding awards, CSO executive hires, and net-zero commitment signals

Example event to research: IRA funding award or CSO executive hire

Manufacturing Technology

Plant expansions, automation mandates, and Industry 4.0 program signals

Example event to research: New plant announcement or COO hire

Research Intelligence

VP Consumer Insights hires, market entry announcements, and research platform signals

Example event to research: VP Consumer Insights hire or market entry announcement

Ideal Customer Profile

Who Kairos is built for

B2B sales teams whose average deal is $40,000 or more
Running an active outbound motion targeting 20–200 accounts per month
Sales-led or founder-led teams without a dedicated in-house research function

Not the Right Fit

Kairos is not the right fit if:

You need raw lead lists or contact databases
Your team does not run outbound — Kairos intelligence requires an active outbound motion to act on
Your company is pre-revenue or under $2M ARR
You want charts and raw data to analyse yourself — the Kairos dashboard holds finished briefs, not analytics
You are evaluating data enrichment or prospecting platforms as a direct replacement — Kairos works alongside those tools, not instead of them

Scope Discussion

Need a guide for a category not listed?

Ask Kairos whether research for your ICP is in scope. Scope and availability are confirmed case by case before an engagement.

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Common Questions

Frequently Asked Questions

Which verticals do the guides cover?

This page links to 20 published vertical guides. Ask Kairos whether research for your ICP is in scope; availability is confirmed case by case before an engagement.

How do I know which intelligence vertical page is most relevant for my product?

Choose a guide by the category of what you sell. For example, a data-security product may make the Cybersecurity guide relevant, and an HR product may make the HR Technology guide relevant. The examples in each guide are research prompts.

Can an engagement include more than one vertical?

For a product that spans categories, read the relevant guides. Whether a specific engagement includes more than one category is scoped with Kairos before it begins.

How often are the buying signal frameworks updated?

The guides are editorial references. Your report is current each time you press Run, because every run searches for new dated events.